Content Marketing Specialist - Innsbruck, Österreich - Cropster GmbH

Cropster GmbH
Cropster GmbH
Geprüftes Unternehmen
Innsbruck, Österreich

vor 1 Woche

Anna Müller

Geschrieben von:

Anna Müller

beBee Recruiter
Beschreibung
About the role


As a Content Marketing Specialist, you are a key member of Cropster's marketing team and work with marketing leadership, customers, and other stakeholders both inside and outside the company.

Your goal is to craft compelling and engaging content to build the Cropster brand, building upon the company's reputation as a leader in specialty coffee, to expand and cultivate and nurture our lead, prospect, and customer bases across our products.


The preferred locations for this role are Innsbruck or Vienna, we have offices in both locations but are also open to discussing remote work.

What you'll do

  • Conceptualize, write, and edit articles, blog posts, press releases, webinars, podcasts, videos, etc. for use in campaigns across different channels.
  • Develop relevant content based on research, outreach, and a thorough understanding of our products, buyers, and user personas.
  • Proactively and creatively explore new ways or formats to deliver highvalue content to Cropster's professional community.
  • Manage and maintain a Content calendar including deadlines required for the team to meet its obligations.
  • Strategize and report on the content's effectiveness to drive traffic and conversions, and identify ways to improve against set KPIs.
  • Coordinate and prioritize the translation of content utilizing our network of external translators.
  • Assist internal stakeholders in developing presentations and workshop collateral for trade shows, industry conferences, panels, and keynote presentations.
  • Assist with the development of print and digital advertisements for the specialty coffee trade media in terms of copywriting and editorial content.
  • Contribute to the team's implementation of the commercial strategy and the marketing plan.
  • Assist marketing leadership with the development of a content strategy that includes brainstorming topics, identifying target audiences, setting SMART goals and KPIs, identifying the best channels for distribution, formulating targets, and building an effective budget to meet these goals.
We are looking for someone with

  • Strong educational writing and editorial skills, with an outstanding command of the English language.
  • Professional experience in copywriting in a brand voice and style.
  • Experience in the development and growth of various content channels.
  • Familiarity with Content Management Systems (CMS) like WordPress, Squarespace, Typo3, or others.
  • Experience in identifying and adapting to current trends to increase communitybuilding.
That said, we'd be particularly delighted to hire someone with

  • Knowledge of the (specialty) coffee industry.
What you can expect


The salary range for this position is € 44K to € 53K gross/year\* and we look at factors like your experience and individual qualifications to determine our offer, which includes benefits like an educational and wellness budget, remote work possibilities, and working from home, flexible working hours, paid time for volunteer work, an endless stream of really great coffee, and much more.

We also make our best possible offer upfront—no games.
(\*salary range for 2024)
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