Anett Brückner

I am a highly driven and results-oriented professional with an entrepreneurial mindset and a proven track record of delivering
significant impact across revenue growth, key performance indicators (KPIs), and team efficiency. With deep expertise in both
short- and long-term sales strategy, I specialize in restructuring processes to enhance profitability, productivity, and operational
excellence.
I offer a wide range of skills and expertise backed by over 15 years of international experience across Europe, the Middle East, and
North Africa. My career path is uniquely shaped by a 360° perspective on Direct-to-Consumer (DTC) business, complemented by
deep knowledge of wholesale and franchise channels.
As a Retail Director, I have successfully led diverse teams of over 150 people and collaborated with high-level stakeholders and
strategic business partners to drive sustainable growth and organizational success.

PUMA Austria- TEAMHEAD Sales EEMEA Distribution – Nord Africa
2023 - 2025 November

• Responsible for achieving sales and gross margin benchmarks in area of responsibility within the long-term goal the achieve brand desirability
• Key responsibility to increasing market share, awareness, visibility and revenue
• Focusing on client’s revenue optimization, creating strategic sales and marketing plans to increase productivity and profitability
• Tender appropriate distributors and negotiate and finalize contracts to meet targets
• Ensure that international cross-border accounts strategies are implemented in the relevant markets

PUMA Middle East – Retail Director
2020 - 2023

• Responsible for developing, operating and delivering results for own & operated direct-to-consumer channels
• Develop and implement profitable growth strategies for the direct-to-consumer channels
• Business Development
• Budget / Forecast planning
• Accountable for the P&L performance of all O&O direct-to-consumer channels
• Build cross functional partnerships with merchandising, marketing, finance & sales departments
• Develop real estate strategies and oversee real estate site selection process
• Store development – DTC & Franchise Partners
• Management of O&O & Partner Stores Store development projects focusing on the development & coordination of store concept implementation, space planning & procurement activities while monitoring the project -budgets & -timelines in close collaboration with the other relevant functions and departments
   

PUMA - MANAGER Store Development - Europe & Middle East & East Africa
2015 - 2019

•  Detailed management of the store development process with ongoing coordination of third-party consultants & suppliers incl. project documentation, budgets & schedules, in close collaboration with other relevant functions and departments
• Responsible for instore environment VM/Music/Trade Marketing 
•  Researching and identifying potential new locations for O&O and Partner stores as well as market reconnaissance responsibilities across the region
• Over 100 store openings /refit /relocation, SIS and showrooms included in Europe, Middle East & East Africa.

PUMA Europe - Area Manager
2008-2015

• 2012-2015: Hungary, Austria, Switzerland, Slovakia FPS & FOC
• 2009-2012: Hungary, Romania, Bulgaria, Poland FPS & FOC
• 2008: Hungary - FPS & FOC

Economist
Kodolanyi Janos University 1999-2003
Budapest

Business Administration - Human
Resources Management
Corvinus University Budapest 2008

ILP 1-2 International Leadership Programm  

ILP 1:

• Leading Myself
• Leading People & Team
• Strategic Leadership
• Leadership Efficiency

ILP 2:

• Stability & DecisionPower
• Leadership Presence
• Performance Mastery
• Design Thinking
   

Diploma Course in Cosmetics
Wifi Salzburg 2024-2025