Elisabeth Maier

SKILLS 

• Strategic Planning 
• Accomplished Communicator 
• Risk Management 
• Entrepreneurial minded 
• Market Analysis 
• Leadership & Team management 
• Creative Problem Solver

LEADERSHIP 

• Directed the development of the first strategic plan for the IBSF, ensuring alignment and compliance with the International Olympic Committee Basic Universal Principles of Good Governance.
• Led the strategic direction of the IBSF through the creation and implementation of charter and terms of reference for the Athletes Committee.
• Managed sport focussed quadrennial budgets, including the procurement of sponsors, hiring of athlete support personnel, and investing in research and development

COMMUNICATION 

• Managed communications, expectations and deliverables of sponsors with athletes
• Managed PR between athletes and local (Canada) and International news outlets
• Clear communicator with the ability to tailor communication depending on the individual and/or audience.
  • Understands the importance of tailoring tone when communicating with various stakeholders, and the ideal target markets.
  • Exceptional at market segmentation
• Successfully managed events with multiple stakeholders, including sponsors, donors, athletes, media, etc.
• Broadcasting Experience in the sports of Bobsleigh and Skeleton
• Successfully managed social media campaigns driving sales, and growth.

EDUCATION 

2023-2024

University of Ottawa

MEMOS (Executive Masters in Sport Organisation Management - Thesis exploring brand management through co-creation with athletes and the IBSF)

2023-2024

Johan Cruyff Institute

(Masters in Sport Business with a specialization in Sponsorship & Marketing

2024

International Testing Agency

Clean Sport Educator Certification

2012

Dr. EP Scarlett

Grade 12 Graduate

2023 - Present

International Bobsleigh & Skeleton Federation

Executive Committee Member

2023 - PRESENT

International Olympic Committee

IOC Athletes Declaration Steering Committee Member

2024 - PRESENT

International Testing Agency

Education Ambassador

2016 - 2022

IBSF TV

Colour Commentator

2013 - 2021

Canadian National Team Athlete

Olympic Athlete - World Championships & World Cup Medalist

University of Ottawa

MEMOS (Executive Masters in Sport Organisation Management - Thesis exploring brand management through co-creation with athletes and the IBSF)

2023-2024

Johan Cruyff Institute

(Masters in Sport Business with a specialization in Sponsorship & Marketing)

2023 - 2024