Liubov Soldatenko

I am a Data Analyst with more than 10 years of experience helping companies to achieve their goals with providing structured, trusted and accurate data. 

I have a lot of experience of analysing customers data, predicting customers behaviour, forecasting main KPIs based on different scenarios and calculating various marketing & sales models using different types of tools (Excel, VBA, SQL, Python, BI Tools (Looker, Power BI)).

Business Data Analyst (Bizzabo, 2021-2022)

• Identifying main company KPIs and creating dashboards for Financial Team and Customer Support Team with clean, accurate, and trusted data (Looker).
• Customer behaviour analysis (customer lifetime analysis, churn, renewals, customers activity, etc.).
• Lead and develop of Churn Mitigation Model (Looker), which allowed tracking customers with high risk to be churned based on customers’ behaviour.

Senior Data Analyst (Maxitech, 2021)

• Create ML classification and regression models (Python, scikit-learn) in order to predict customers behaviuor to improve KPIs of the company.
• Analysis of customers text data (Python, NLTK) to find text patterns (key-words) to identify potential complainers from customers.
• Create Power BI dashboards and reports (SQL) according to the requirements and business needs.
• Automate reports creation process using Python and SQL.
• Provide complex analysis of main business process and provide insights and recommendations based on it (PowerPoint, Excel, Python).

Sales Analyst (Avon, 2013-2021)

• Complex analysis such as trend analysis,what-if analysis and forecasting the main KPIs (Excel, VBA, SQL).
• Creating and support of regular sales reports.
• Automatisation of field planning and reports creating processes (Excel, VBA).
• Calculations of business cases and risk assessment.
• Providing recommendations and suggestions based on calculated data to support business goals.

Database administrator (Procter&Gamble, 2012-2013)

• Maintaining of budgeting and reporting processes through support and modernisation of existing Excel-templates (VBA, SQL, C#), creating new solutions for document management systems (VBA, SQL).

1. National Technical University of Ukraine 'Kyiv Polytechnic Institute'​ (Information Security, Master's degree with honours)
2. International University of Finance, Kyiv, Ukraine (Credit and Finance, Bachelor's degree)