Lorenzo Tobia

My name is Lorenzo Tobia, I am 26 years old and was born in a town called Perugia in the centre of Italy. After finishing high school, I graduated with a Bachelor’s degree in Political Sciences at the University of Perugia and afterwards obtained my Master’s degree in Information, Publishing and Journalism at the Roma Tre University. 

Since then I have been working for a start-up specialised in Direct Response Marketing in Florence. 

Here I am responsible for the conceptualization, writing, shooting, and editing of videos ranging from small studio productions to text-driven narratives. Another important part of my job is the planning and execution of activities related to the enrolment of projects and new business-partnerships. 

The creation of Meta Ads with in-depth campaign reporting and analysis, SEO-Marketing and the building of landing pages are all tasks of my daily working process. 

The programs and softwares I most frequently use are Wordpress, Sendinblue, as well as other CRM-softwares, DaVinci Resolve, Premiere, Photoshop and Meta Business Suite.

In the recent years I took part in several creative projects – such as writing, filming and directing video clips and short movies and organising cultural events as well as the first TEDxPerugia.

I am fluent in English and Italian and just started to learn German. In the past seven years I was part of a theatre group in my hometown Perugia – so I would certainly count acting as one of my biggest hobbies. In general, I would consider myself a creative, friendly and structured person and I enjoy spending my time with photography, creating digital art, making music and cooking. 

Since May 2021, I've been working in a startup focused on SEO and Direct Response Marketing.

Master Degree in Information, Journalism and Communication