Svetlana Mkrtchian

Bringing 5 years of FinTech Product Ownership experience, I specialize in SCRUM, Kanban, cross-functional team coordination, product management, research, A/B testing, competitor analysis, and technical specification drafting. My track record includes a 10% conversion rate boost via website redesigns, pioneering Russia's first AI travel planning assistant, and significant conversion rate improvements through ML-driven marketing. Additionally, I'm known for optimizing CRM functionality, enhancing customer satisfaction, and elevating stakeholder engagement

I'm Svetlana Mkrtchian, a seasoned FinTech Product Owner based in Vienna, Austria, with 5 years of experience. My expertise spans SCRUM, Kanban, cross-functional team coordination, product management, research, A/B testing, and competitor analysis. Notable achievements include a 10% conversion rate boost via website redesigns, pioneering Russia's first AI travel planning assistant, and improving conversion rates through ML-driven marketing. I'm known for optimizing CRM functionality, enhancing customer satisfaction, and elevating stakeholder engagement. Currently, as a Product Manager at Tinkoff, I've set OKRs, coordinated cross-functional teams, and led impactful projects, such as a 10% conversion rate increase through website redesign and the launch of Russia's first AI travel assistant. My career showcases proficiency in project management, technical specifications, and process optimization, supported by a strong educational background in Digital Economy and E-business, fluency in Russian and English, and limited proficiency in German.

My most relevant education is my Master's degree in Digital Economy from the Vienna University of Economics and Business (WU), which I completed from 2021 to 2023. In this program, I gained valuable knowledge in areas such as IT governance, risk management, business process management, data management and analytics, and system development and operations. This education deepened my skills in the digital economy and the fintech sector, equipping me to efficiently manage complex projects and develop innovative solutions.