Valeriia Balakirieva

EN:
Hi, I’m Valeriia — a Marketing & Sales student at FH Steyr with a curiosity for how creativity meets strategy.
I love exploring how design, storytelling, and human psychology shape brand experiences. Through my projects, I’ve worked on market analyses, CRM concepts, and creative communication strategies — and I’m always eager to bring both analytical structure and visual flair to the table. Besides my studies, I manage small creative projects where I experiment with Instagram Ads, Etsy E-commerce, and graphic design. I’m currently completing an online course in Graphic Design and keep learning about fashion, art, and marketing through open lectures and museum programs.I enjoy learning, experimenting, and connecting with people who value authentic communication and bold ideas.

DE:
Hallo, ich bin Valeriia — Marketing & Sales Studentin an der FH Steyr mit Interesse daran, wie Kreativität und Strategie zusammenwirken.
Ich beschäftige mich gerne mit Design, Storytelling und Konsumentenverhalten und wie all das Marken wirklich erlebbar macht.In meinen Projekten habe ich bereits Erfahrungen in Marktanalyse, CRM-Strategie und kreativer Markenkommunikation gesammelt.Neben dem Studium betreue ich eigene Projekte im Bereich Social Media, Instagram Ads und E-Commerce auf Etsy. Aktuell absolviere ich einen Onlinekurs in Grafikdesign und besuche regelmäßig frei zugängliche Vorträge über Mode und zeitgenössische Kunst.

Skills:

Digital Marketing

Social Media Content & Strategy

CRM & Customer Experience

Market Research

Photoshop, Canva, Procreate

Instagram Ads & Etsy Marketing

Cross-Cultural Communication

Graphic Design Basics

Trend Awareness & Creative Thinking

Interests:

art, design, fashion and beauty, video games, music, traveling, photography, psychology 

English tutor at AntiSchool

• November 2023 - June 2024 
• Facilitated engaging English lessons and speaking clubs for learners of all ages — from children to adults — in individual, pair, and group settings using an online platform.

Company Projects

ENGEL

High consistency rubber market research and analysis, including competitor analysis and interviews, to assess revenue opportunities and guide strategic decisions.

Nimbuscloud - ongoing

Creating a strategic concept for the B2B company to improve their CRM concept with additional gamification elements to increase overall customer loyalty, both on B2B and B2C level.

University of Applied Sciences Upper Austria

Bachelor’s degree programme of Global Sales and Marketing - semester 5

Semester abroad at Karelia University of Applied Sciences Joensuu, Finland