Yana Petrenko

Product Marketing Manager with 5 years of experience, specializing in bringing products to the market. Proficient in crafting compelling strategies, effective messaging, bridging the gap between product development and customer needs, and data- driven decision-making. Committed to a customer-centric approach, excel in bridging product development with market needs. Ready to drive your product's success.

Product Marketing Manager (Revenue intelligence software):

• Developed go-to-market strategies, product positioning, and customer journey mapping.
• Produced various product content, including demos, videos, and case studies.
• Optimized the customer lifecycle and served as a sales team subject matter expert.
• Supported demand generation, product, and customer success activities.

Product Owner / Marketing Manager (Writing platform):

• Led a cross-functional team and executed the product roadmap.
• Implemented targeted website and user flow improvements, boosting conversion rates.
• Doubled customer acquisition from paid marketing efforts and explored new growth opportunities.
• Improved organic Google search rankings and enhanced order form conversion rates.

Product Marketing Manager (Writing platform):

• Co-led the development of an automatic recommendation system for contractors.
• Spearheaded the concept-to-market development of a presentation design service.
• Implemented website clustering by price, improving market share and customer experience.
• Optimized email campaigns to increase conversion rates.

Co-Founder and Marketing Manager (AI-driven personalized gift startup):

• Co-led the concept-to-market development of the startup.
• Managed digital marketing campaigns and created promotional materials.
• Attracted a significant user base in Ukraine and successfully launched in the American market.
• Established partnerships with multiple shops, despite an initial marketing budget of zero.

Master’s Program in International Economics
Kyiv National University of Trade and Economics 
Thesis “The role of startups in the formation of global business ecosystems”

Bachelor’s Program in International Economics
Kyiv National University of Trade and Economics
Thesis “How To Identify The Best Company For Venture Investments”