- Monitor and evaluate the changing external and competitive environments. Actively develop the right marketing and promotional mix to meet brand sales objectives and customer needs to create and deliver strategic and operational plans appropriate to the life-cycle of the brand so as to optimize return for CSLB.
- Ensure that marketing concepts are developed and implemented, brand plans and advertising campaigns for the franchise/products as well as the adequate authorization, briefing & monitoring of agencies
- Monitor business performance and the external environment and to deliver corrective action as required. Proactively partner with the field force, medical department and stakeholders to understand market dynamics and create brand messaging.
- Prepare product launches in line with regional/global strategies, adapt to local market conditions. Collaboration with medical colleagues to align promotional material with scientific data and elaborate respective messaging. Train and align marketing material & messages with sales force.
- Generate, adapt and fulfill regional sales plan (volume & ASP).
- Regular interim-analysis of sales data & discussion of further strategy in line with overall strategy with sales management, territory manager.
- Frequent and independent customer contact/-services of all franchises in territory.
- Use the right portfolio of supportive promotional activities to reach agreed sales goals and enlarge sales potentials. Execute and co-develop digital strategy with focus on virtual HCP contacts.
- Natural Sciences background and/or experience in Sales/Marketing/Product Management
- At least 3 years of experience in healthcare/pharmaceuticals with special focus on Sales & Marketing.
- The ideal candidate would have sales force experience and strategic and brand marketing thinking.
- Know how / practical work in an international environment would be of advantage. Experience in working with patient advocacy groups and/or Medical Affairs
- Language skills: Fluent in German (required), advanced English (required)
- The role requires frequent travel
- Our benefit plan offers our employees numerous choices including such options as life insurance and retirement plan
Franchise Manager HAE - Wien, Österreich - CSL
Beschreibung
To strengthen our Commercial team in Vienna, Austria, we are currently hiring a
Franchise Manager HAE (m/f/x)
(Fulltime / permanent / Location: Vienna)
The Opportunity
This is a hybrid role with sales and marketing responsibility.
In your marketing role you are responsible for development and implementation of marketing plans and strategies for the franchise/product of responsibility within Austria. You will collaborate with general manager, marketing, sales, medical and market access colleagues to develop comprehensive strategies and implement local plans for in-market brands and pipeline projects.
In your sales representative role you will act individually in the assigned territory as a territory manager, responsible to achieve agreed sales targets through effective development of personal contacts and strategic use of sales & promotion activities.
You will support the company's growth and ensure that marketing and sales activities are conducted in a manner consistent with all long and short-term business objectives, the regional/global commercial development strategies, corporate policies, local "rules, laws and regulations" and the values and ethical standards of CSL Behring.
The Role
Your Skills and Experience:
Reporting Relationship:
Role that this position reports to: Primary accountability to Head of Sales Austria, secondary accountability (dotted line) Head of Marketing Austria
What we offer
Our Benefits
We encourage you to make your well-being a priority. It's important and so are you.